Trends and Research

Why Visual Merchandising Matters

Why visual merchandising matters: There was once a time when the bare minimum of stocking product inventory on shelves might have been all that took to invite a customer to walk into a store, but today how a store is created speaks volumes. When almost every market is saturated with products and services that intend on curating at least one customer need, a retailer is usually left with having to manoeuvre every resource he has to make sure they hold onto their piece of the highly divided pie that is; competitive advantage. More than ever, customers today shop with [...]

2022-06-20T21:49:55+10:00August 25th, 2020|

Acrylic runway feature at the Jil Sander Spring 2014 fashion show

Jil Sander the minimalist German fashion designer and founder of the Jil Sander fashion house has used acrylic in spectacular fashion at her Spring fashion show in Milan. The acrylic runway feature uses simple shapes set on different angles creates interesting reflections and even a hologram like illusion for those in the right vantage point.

2022-07-21T21:26:32+10:00February 6th, 2014|

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